Blurred Border: the San Diego-Tijuana Region
Blurred Borders highlights the similarities, the inter-connections and the challenges that San Diego and Tijuana share, addressing the wide range of community based issues in what has become the largest binational metropolitan area in North America. Of particular interest is how the proximity of the border impacts the lives and livelihoods of poor and under-served communities in both San Diego County and the municipality of Tijuana as well as what can be done to address their growing needs.
Validating the growing importance of the border to both San Diego and Tijuana, Blurred Borders presents the findings of an unprecedented binational, bilingual survey of San Diego and Tijuana residents undertaken by Cross Border Business Associates (CBA) demonstrating the many shared and common interests that exist between residents of both communities. In particular, the survey found San Diegans and Tijuanenses have a lot in common, as residents of both communities are generally transitory with the majority being non-native. The two communities share a common challenge in developing a sense of local pride amongst their respective citizenry. Among residents of both San Diego and Tijuana, the three top issues of importance were education & schools, health care, and jobs & the economy. In spite of these shared public sentiments, few collaborative programs exist in the area of education and economic development/job creation, and more can be done jointly to address common trans-boundary health issues that impact residents on both sides of the border.