Although the population currently hovers around 15,000 people, the
municipality of Loreto is at an economic crossroads – with “boom or
bust” pressure for land speculation and development. The city of
Loreto currently houses the most northern airport in the state,
making it a hub for tourism for northern Baja California Sur. In
order to take advantage of this, the municipality has the potential
to develop local tourism by breathing new life into the area’s
historical and cultural facets, modernizing its tourism
infrastructure, and strengthening training for service providers.
Training continues to be one of the major obstacles blocking the
creation of small and medium enterprises, which represents a
limitation to community development. Financing should be made
readily available to the population to foster the creation of jobs,
as well as micro-enterprises. Further, Loreto should be marketed as
an attractive location for investors who want to expand their
operations, as there is a permanent need for jobs during low fishing
and tourism seasons.
recreational fishing are the foundation of the local tourism
industry for Loreto. As stated by Harvard University researchers
and local academics in late 2005, “The growth of tourism and
resident populations in Loreto will increase the number of fishermen
plying the waters of the region. Increased fishing effort will put
additional pressure on fishing stocks that are already displaying
signs of overexploitation…the current level of fishing effort is
already putting resident communities of fish in jeopardy.
By diversifying into whale-watching and other alternative tourism
opportunities, these fishing outfitters can decrease pressure on
local fisheries and avoid a crash.
 H. IV Ayuntamiento de Loreto,Plan
Municipal de Desarrollo 2002-2005, pp. 35-36.
 Steinitz, Carl,
Rob Faris, et.al. Alternative Futures for the Region of
Loreto, Baja California Sur, Mexico, Harvard University,
Cambridge, MA, November 2005, p. 29.