APPENDIX IX CASE STUDY

Johnson & Johnson

     
 

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Case Study: John & John | Cementos Mexicanos (CEMEX) | General Electric (GE) | Medtronic Mexico
 
 

MEDTRONIC MEXICO

“Medtronic is passionate aboutimproving the health of people
and communities
throughout the world, and our philanthropy
reflects that passion. We focus our giving in areas
where we can
make unique and positive contributions:
health, education and community.”[1]

Company and Industry Profile[2]

Medtronic (MDT) was founded in 1949 by Earl E. Bakken and the late Palmer J. Hermundslie.  Since developing the first wearable external cardiac pacemaker in 1957 and manufacturing the first reliable long-term implantable pacing system in 1960, Medtronic has been the world's leading producer of pacing technology.

Currently the company is the global leader in medical technology- alleviating pain, restoring health, and extending life for millions of people around the world. With deep roots in the treatment of heart disease, Medtronic now provides a wide range of products and therapies.  Headquartered in Minneapolis, Minnesota, company operations are primarily focused on providing therapeutic, diagnostic, and monitoring systems for cardiovascular, neurological, diabetes, spinal, and ear, nose and throat markets.

Medtronic employs 32,000 people worldwide including operations in Mexico City as Endo Medica, S.A. de C.V. and as Medtronic Mexico in Tijuana. 

Medtronic’s passion and philanthropy is focused on “improving the health of people and communities throughout the world.” They focus their giving in areas where they can make unique and positive contributions: health, education and community.

Corporate Social Responsibility (CSR) Strategy[3]

Medtronic’s mission is to alleviate pain, restore health and extend life; and to maintain good citizenship as a company. 

Giving has been a long-standing tradition at Medtronic — one to which they’ve been committed since the company was founded in 1949.  Since 1978, the Medtronic Foundation has led and managed the company's giving efforts with a goal of improving the health of people with chronic diseases, educating future generations of scientific innovators and enhancing the communities where they live and work.

As a company, they have consistently given 2 percent of their domestic pretax profits to the communities where they do business. Last year alone, Medtronic Foundation giving, medical device donations and Medtronic cash contributions exceeded $40.2 million.

The Medtronic Foundation has established a grantmaking partnership with United Way International (UWI) to manage donations to organizations chartered outside of the United States. They have created a Donor Advised Gift fund at UWI. All of Medtronic’s international grantmaking is done through this fund. 

Community Outreach: the impact of employees

Thanks to more than 30,000 Medtronic employees worldwide, their giving extends beyond grantmaking. Medtronic partners with its employees to honor their commitment to improve the lives of people in the communities where they live and work.

Whether making a difference through a company-sponsored volunteer activity, donating to United Way, or participating in our Time-N-Talent or Matching Gifts to Education programs — our employees' involvement in the community puts their mission into motion.
 
U.S.-Mexico Border Projects—Financial and Volunteerism

  • Hospital Infantil: Medtronic Mexico contributes $25,000 annually to the Children’s Hospital of Tijuana.  This cash contribution helps to support the general operations of the hospital and its effort to serve the children of the region.
  • Los Niños, Inc.: Medtronic Mexico has established a relationship with Los Niños, Inc. to assist them in developing volunteer activities for its Executive Staff.  Plant Manager, Gerardo de la Concha, has requested that volunteer activities be conducted every six months by his Executive Team.  Through Los Niños, Inc.’s VolunTours™ program, these projects have extended as far east as Mexicali.  Projects are determined by community outreach workers, lay workers, and Los Niños, Inc.’s program directors.  The experiences focus on sustainable development projects and include budgets for coordination, materials, and meals with community residents.
  • Hospice Adoption: A group of Medtronic Mexico employees have adopted a local hospice to support through their voluntary efforts and financial assistance.  The plant is offering them the opportunity to promote their efforts to other employees, meet on-site to review the challenges of the hospice and how they may be addressed, and is discussing the option of creating a matching fund for the combined financial contributions of the employees to the hospice.

[2] Medtronic Annual Report

[3] Medtronic Website


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