Fronteras Unidas promotoras in Tijuana colonia

Fronteras Unidas Pro Salud (Pro Salud) provides basic medical service and education to low-income residents of Baja California. Its education program uses volunteers called promotores, who receive 40 hours of family planning and reproductive health education, and take additional classes in other health-related issues. This program has proven so successful that it has been replicated through the Planned Parenthood in North San Diego County and Eastern Riverside County for their migrant farm worker populations. The health-related educational materials distributed by Pro Salud for its Mexican clients are now used by Planned Parenthood because they culturally resonate with their Mexican national clients and are more effective than the materials developed in the United States.

The Border Health Initiative (BHI) is a program of Project Concern International, a San Diego-based non-profit health and development organization with a presence in the region since 1961. BHI works to improve access to quality health services for border communities by supporting community-based organizations and public health agencies along the California-Baja California border. The BHI's program focus is to increase the capacity of community-based organizations to respond to the public health challenges of the border and to promote public awareness regarding border health, especially in the areas of tuberculosis, HIV/AIDS, substance abuse and reproductive health. PCI and its sister organization in Tijuana, Programas de Medicina Social Comunitaria, A.C, work with over 30 organizations in the region to provide access to health resources, prevent disease, and promote development through dynamic partnerships that build local capacity.