Eduardo Landeros
U.S. Citizen, Residing in Tijuana and working in San Diego.

"San Diego is a major tourist destination – you think that Mexicans don’t have something to do with that?" asks Eduardo Landeros, the San Diego County Hispanic Chamber of Commerce’s new President and CEO. "Between those that work in our hotels and restaurants, or those crossing over to visit and spend money, they help San Diego’s economy."

Born in Tijuana, Eduardo moved to San Diego with his mother at the age of 10, and began attending school ("…my Mom wanted us to learn English…"). The grandson of a U.S. citizen, Eduardo became a U.S. permanent resident, and then a U.S. citizen in 1997. Although he has primarily lived in San Diego during the past 18 years, he also studied and received a degree in marketing from the prestigious Mexican university, TEC de Monterrey.

In 2002, however, he and his wife moved back to Tijuana. "I’m a numbers guy, and I didn’t like the idea of having to pay for a house for the rest of my life. So, we built a home in Tijuana on a property that my family owned, and now we’ll only be in debt for five to seven years. That’s something that I couldn’t have done in San Diego." Eduardo usually crosses the border northbound six times a week – five times during the weekdays for work, and once on the weekend to go shopping or see a movie.

His future plans are to stay in Tijuana – as long as the traffic in Tijuana or at the border doesn’t get significantly worse. "It would be nice not to have the border – that way, everyone could cross, and live however they want. Of course, that’s a fairy tale, though, I guess…"

The Bremer Family
Trans-Border Family
Live in San Diego with Children going to School in Tijuana

Claudia Bremer was born in the U.S. and grew up in Mexicali. She now lives in San Diego with her husband Alejandro, originally from Guerrero Negro and their three kids: Gabriela (9 years old), Alejandro (8 years old), and Ana Claudia (5 years old). Every day she crosses the border to Tijuana to take her daughters to a private school run by the Catholic Church called "Colegio Alpes." This private school is part of "Colegio Cumbres," one of the most prestigious and highly respected schools in all of Mexico. Claudia tells us, "They go to this school for the education, the level of teaching, and because they study both English and Spanish, above everything else because of the school's excellent reputation." Her other son, Alejandro, is in second grade at Sacred Heart School in San Diego.