Fundacion Albatros Media - Increasing Public Awareness of Critical Environmental Issues in Latin America and the Caribbean
Whale watching is one way for humans to interact with the giants
of the sea, while bringing revenue to local tour operators.
Panama is a regular destination for migratory humpback whales, which are spotted during the winter season in the Gulf of Panama from as far away as Newport, Oregon. Whale-watching tourism has emerged as a potential way to interact with and learn from these amazing creatures, while also providing income to local tour operators.
This year, the International Whaling Commission is meeting in Panama City (June-July 2012) to learn from new scientific research, and tackle issues such as population estimates, catch limits, ship strikes, environmental effects, and monitoring/reporting of infractions. Whale watching is also a topic for discussion, which will be attended by dozens of delegates from around the world
Because of the high level of publicity surrounding the meeting, Fundación Albatros Media – one of the International Community Foundation's most effective media grantees – is planning a visual campaign to capture the attention of IWC delegates, as well as the millions of monthly visitors to public spaces in Panama City.
Albatros Media's campaign will highlight the non-lethal use of cetaceans (like the humpback whale) and to encourage whale watching as a sustainable business alternative. The campaign will include photography, TV and radio promotions, social and print media, and a commemorative book for ministers and high-level officials attending the meeting.
This is a typical role for Albatros Media – seeking out opportunities to present educational information on environmental and social issues through articles, TV/radio, photography, and social media. Albatros Media reaches 286 channels and 57 universities in Latin America and the Caribbean. They have reporters throughout the region, searching for timely and important stories that help raise awareness and encourage the audience to become agents of change.
You can access most of Albatros Media's past programming here and you can support their work through the International Community Foundation. Please contact Anne McEnany at email@example.com with any questions or comments on Fundación Albatros Media, whales, and whale watching.